Experience use history and typology of substitutability among hikers

The purpose of this investigation was to identify the association between Experience Use History (EUH) and types of substitution choices of hikers with the perspectives of activity involvement and place attachment. On-site surveys were distributed by systematic sampling technique to obtain a representative sample of hikers with 51% response rate. The theoretical expectation was confirmed by these data. Findings indicated that among four EUH classifications, Veterans and Visitors who perceived higher levels of activity involvement and relatively lower levels of place attachment tended to make resource substitutability, while Locals who scored highest on place attachment chose to make temporal substitutability and Beginners who scored lower on both activity involvement and place attachment were apt to make both resource and activity substitutability. Suggestions and managerial implication are further discussed.