Existing in the age of innocence: Pop stars, publics, and politics in asia

Eva Tsai*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

16 Citations (Scopus)


Although it is not without historical precedences, the 1990s and 2000s have seen a heightened effort by cultural promoters in Asia to bring together big and familiar names from the region to make and market a variety of media and cultural commodities. In 2004, Pepsi put nine popular Hong Kong and Taiwan stars in a multi-market, region-wide advertising campaign. Around the same time, hallyu, or the Korean Wave, marshaled a new breed of Asian- Korean celebrities. The entertainment pages in Asia's major newspapers and magazines contain a flurry of stories and images of pop stars from close and distant neighbors making "hurricane-style" visits. The omnipresence of Asian celebrities-made possible by trans-Asian cultural traffic and constituencies-becomes, inescapably, a matter of public culture. While the star still draws attraction by a self-sustaining logic as noted by film scholar Richard Dyer, political issues are moving to the foreground, especially in the inter-Asian context.

Original languageEnglish
Title of host publicationEast Asian Pop Culture
Subtitle of host publicationAnalysing the Korean Wave
PublisherHong Kong University Press, HKU
Number of pages26
ISBN (Print)9789622098923
Publication statusPublished - 2008

ASJC Scopus subject areas

  • General Social Sciences


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