Evaluating tourist risks from fuzzy perspectives

Sheng Hshiung Tsaur*, Gwo Hshiung Tzeng, Kuo Ching Wang

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

304 Citations (Scopus)


Since little effort has been devoted to measuring tourist risk from epistemology perspectives, this study develops a scientific framework for its evaluation. Tourist risk is denned as what is perceived by the tourists during the process of a group package tour. This in turn depends on the traveling service conditions experienced during the process and at the destination. The study uses an Analytic Hierarchy Process method to determine the weighting of various risk evaluation criteria. It further considers the possibility of "fuzzy logic" in making subjective judgments, and applies a Fuzzy Multiple Criteria Decision-Making method to conduct the evaluation of tourist risk.

Original languageEnglish
Pages (from-to)796-812
Number of pages17
JournalAnnals of Tourism Research
Issue number4
Publication statusPublished - 1997 Oct
Externally publishedYes


  • AHP
  • Fuzzy MCDM
  • Tourist risk

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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