Evaluating the electronic service quality of group buying websites by using the DEMATEL based network process

Chi Yo Huang, You Ning Chang, Hsueh Hsin Lu, Ming Jenn Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the emergence of Internet applications, online shopping has become a part of our daily life. In recent years, group-buying platforms have emerged all over the major economies, and group buying has become one of the most famous business models on the Internet. To enable the group buying transactions, the service qualities are very critical. However, very few researches focused on this topic. Therefore, this research aims to introduce the E-Service Quality (E-SQ) analytic model as the basis. The analytic framework will be constructed by using the decision making trial and evaluation laboratory (DEMATEL). Then, the influence relationships and the weights being associated with the criteria will be derived by using the DEMATEL based network process (DNP). The managers from Taiwanese group buying companies will be invited to serve as experts. According to the empirical study results, the causal relationships being derived by the DEMATEL and the DNP demonstrate the direct influence of the Security and Reliability dimensions on others. Additional, based on the influence weights being derived, the Website Appearance, Efficiency and Access are the most important dimensions.

Original languageEnglish
Title of host publication2016 International Conference on Applied System Innovation, IEEE ICASI 2016
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781467398886
DOIs
Publication statusPublished - 2016 Aug 10
Event2016 International Conference on Applied System Innovation, IEEE ICASI 2016 - Ginowan City Okinawa, Japan
Duration: 2016 May 282016 Jun 1

Publication series

Name2016 International Conference on Applied System Innovation, IEEE ICASI 2016

Other

Other2016 International Conference on Applied System Innovation, IEEE ICASI 2016
CountryJapan
CityGinowan City Okinawa
Period16/5/2816/6/1

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Keywords

  • Analytic Network Process (ANP)
  • Decision making trial and evaluation laboratory (DEMATEL)
  • E-Service Quality
  • Modified Delphi
  • group-buying

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Control and Systems Engineering
  • Social Sciences (miscellaneous)
  • Business, Management and Accounting (miscellaneous)
  • Electrical and Electronic Engineering
  • Control and Optimization

Cite this

Huang, C. Y., Chang, Y. N., Lu, H. H., & Wu, M. J. (2016). Evaluating the electronic service quality of group buying websites by using the DEMATEL based network process. In 2016 International Conference on Applied System Innovation, IEEE ICASI 2016 [7539949] (2016 International Conference on Applied System Innovation, IEEE ICASI 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICASI.2016.7539949