Establishing Cross-Cultural Measurement Equivalence of Scales Associated with Face-Negotiation Theory: A Critical Issue in Cross-Cultural Comparisons

Courtney Vail Fletcher, Masato Nakazawa, Yea Wen Chen, John G. Oetzel, Stella Ting-Toomey, Shau Ju Chang, Qin Zhang

Research output: Contribution to journalArticlepeer-review

Abstract

To extend face-negotiation theory (FNT) to romantic relationship contexts, we examined the patterns of responses to six survey instruments among five countries. We intend this initial paper to serve as a tutorial of testing measurement invariance-specifically by elaborating on: (a) how to establish measurement equivalence and (b) how to test measurement invariance using multigroup Confirmatory Factor Analysis. The results highlight the importance of establishing equivalency and routinely testing invariance in cross- and intercultural research. This is especially important given the often-extreme equivalency challenges faced when collecting data in non-Western cultures using scales developed in Western countries.

Original languageEnglish
Pages (from-to)148-169
Number of pages22
JournalJournal of International and Intercultural Communication
Volume7
Issue number2
DOIs
Publication statusPublished - 2014 Apr

Keywords

  • Conflict Styles
  • Cross-Cultural Communication
  • Face-Negotiation Theory
  • Measurement Equivalency
  • Measurement Invariance

ASJC Scopus subject areas

  • Cultural Studies
  • Communication

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