TY - GEN
T1 - Enhancing the performance of a SOC design service firm by using a novel DANP based MCDM framework on the balanced scorecard
AU - Huang, Chi Yo
AU - Chen, Hueiling
AU - Tzeng, Gwo Hshiung
AU - Hu, Kuang Hua
PY - 2010
Y1 - 2010
N2 - The concept of Balanced Scorecard (BSC) was widely adopted as a managerial tool to assist managers on defining strategies by considering not only the short-term financial measures only but also long-term strategic objectives. Scholars also tried to adopt various Multiple Criteria Decision Making (MCDM) based BSC approaches aiming at resolving real world problems. Albeit popular, the past MCDM based BSC approaches may be based on unrealistic assumptions or hard to be manipulated in the real world. Thus, this research intends to develop a DEMATEL based ANP approach being developed by Prof. Tzeng, Gwo-Hshiung. An empirical study on one of the leading Taiwanese telecommunication companies based on surveys of the top management as well as managers of functional departments will verify the feasibility and efficiency of the DANP based approach. Strategies will be derived and further confirmed by the top management of that telecommunication firm.
AB - The concept of Balanced Scorecard (BSC) was widely adopted as a managerial tool to assist managers on defining strategies by considering not only the short-term financial measures only but also long-term strategic objectives. Scholars also tried to adopt various Multiple Criteria Decision Making (MCDM) based BSC approaches aiming at resolving real world problems. Albeit popular, the past MCDM based BSC approaches may be based on unrealistic assumptions or hard to be manipulated in the real world. Thus, this research intends to develop a DEMATEL based ANP approach being developed by Prof. Tzeng, Gwo-Hshiung. An empirical study on one of the leading Taiwanese telecommunication companies based on surveys of the top management as well as managers of functional departments will verify the feasibility and efficiency of the DANP based approach. Strategies will be derived and further confirmed by the top management of that telecommunication firm.
KW - Balanced Scorecard (BSC)
KW - DEMATEL based ANP (DANP)
KW - Integrated Circuit (IC)
KW - MCDM (Multiple Criteria Decision Making, MCDM)
KW - System on a Chip (SOC)
UR - http://www.scopus.com/inward/record.url?scp=78651428124&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78651428124&partnerID=8YFLogxK
U2 - 10.1109/ICCIE.2010.5668419
DO - 10.1109/ICCIE.2010.5668419
M3 - Conference contribution
AN - SCOPUS:78651428124
SN - 9781424472956
T3 - 40th International Conference on Computers and Industrial Engineering: Soft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010
BT - 40th International Conference on Computers and Industrial Engineering
T2 - 40th International Conference on Computers and Industrial Engineering, CIE40 2010
Y2 - 25 July 2010 through 28 July 2010
ER -