Enhancing the performance of a SOC design service firm by using a novel DANP based MCDM framework on the balanced scorecard

Chi Yo Huang, Hueiling Chen, Gwo Hshiung Tzeng, Kuang Hua Hu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

The concept of Balanced Scorecard (BSC) was widely adopted as a managerial tool to assist managers on defining strategies by considering not only the short-term financial measures only but also long-term strategic objectives. Scholars also tried to adopt various Multiple Criteria Decision Making (MCDM) based BSC approaches aiming at resolving real world problems. Albeit popular, the past MCDM based BSC approaches may be based on unrealistic assumptions or hard to be manipulated in the real world. Thus, this research intends to develop a DEMATEL based ANP approach being developed by Prof. Tzeng, Gwo-Hshiung. An empirical study on one of the leading Taiwanese telecommunication companies based on surveys of the top management as well as managers of functional departments will verify the feasibility and efficiency of the DANP based approach. Strategies will be derived and further confirmed by the top management of that telecommunication firm.

Original languageEnglish
Title of host publication40th International Conference on Computers and Industrial Engineering
Subtitle of host publicationSoft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010
DOIs
Publication statusPublished - 2010 Dec 1
Event40th International Conference on Computers and Industrial Engineering, CIE40 2010 - Awaji, Japan
Duration: 2010 Jul 252010 Jul 28

Publication series

Name40th International Conference on Computers and Industrial Engineering: Soft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010

Other

Other40th International Conference on Computers and Industrial Engineering, CIE40 2010
CountryJapan
CityAwaji
Period10/7/2510/7/28

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Keywords

  • Balanced Scorecard (BSC)
  • DEMATEL based ANP (DANP)
  • Integrated Circuit (IC)
  • MCDM (Multiple Criteria Decision Making, MCDM)
  • System on a Chip (SOC)

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Software

Cite this

Huang, C. Y., Chen, H., Tzeng, G. H., & Hu, K. H. (2010). Enhancing the performance of a SOC design service firm by using a novel DANP based MCDM framework on the balanced scorecard. In 40th International Conference on Computers and Industrial Engineering: Soft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010 [5668419] (40th International Conference on Computers and Industrial Engineering: Soft Computing Techniques for Advanced Manufacturing and Service Systems, CIE40 2010). https://doi.org/10.1109/ICCIE.2010.5668419