Employee experiences, internal employer branding and personal initiative: the mediation effects of employee fun and growth

  • Shuyuan Chen*
  • , David Ahlstrom
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)979-997
Number of pages19
JournalJournal of Organizational Effectiveness
Volume12
Issue number4
DOIs
Publication statusPublished - 2025 Oct

Keywords

  • Fun
  • Growth
  • Internal employer branding
  • Personal initiative
  • Self-determination theory
  • Taiwan

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management

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