Effect of media campaigns and smoke-free ordinance on public awareness and secondhand smoke exposure in Taiwan

Fong-ching Chang, Chi Hui Chung, Yi Chia Chuang, Teh Wei Hu, Po Tswen Yu, Kun Yu Chao, Mei Ling Hsiao

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

This study evaluated the effect of Taiwan's smoke-free ordinance and media campaigns on public awareness and secondhand smoke exposure. The authors conducted 3 waves of researchin July 2008 (before media campaigns), in December 2008 (during media campaigns), and in March 2009 (3 months after implementation of the smoke-free law). National representative samples of 1074, 1084, and 1094 people, respectively, were interviewed successfully by telephone in the 3 surveys. The results showed that general awareness of smoke-free workplace legislation rose dramatically from 28.5% in July 2008 to 87.6% in December 2008 to 93.6% in March 2009. Exposure to secondhand smoke in the workplace fell from 28.5% in July 2008 to 24.9% in December 2008 to 7.3% in March 2009, and household secondhand smoke exposure decreased from 36.8% to 34.3% to 21.3%, respectively, during the same period. Multivariate analyses results indicated that media campaigns, smoke-free ordinance implementation, having higher education, and having higher income were associated with more awareness of the smoke-free workplace legislation. In addition, smoke-free ordinance implementation, being female, having higher education, and having higher income were associated with less likelihood of reporting secondhand smoke exposure in the workplace. In conclusion, smoke-free ordinance implementation and media campaigns were effective in raising public awareness of the new law and reducing secondhand smoke exposure in workplaces, in public places, and at home.

Original languageEnglish
Pages (from-to)343-358
Number of pages16
JournalJournal of Health Communication
Volume16
Issue number4
DOIs
Publication statusPublished - 2011 Apr 1

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Tobacco Smoke Pollution
Taiwan
Smoke
workplace
campaign
Workplace
legislation
Legislation
income
Law
Education
telephone
education
Telephone
Multivariate Analysis

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Library and Information Sciences
  • Communication

Cite this

Effect of media campaigns and smoke-free ordinance on public awareness and secondhand smoke exposure in Taiwan. / Chang, Fong-ching; Chung, Chi Hui; Chuang, Yi Chia; Hu, Teh Wei; Yu, Po Tswen; Chao, Kun Yu; Hsiao, Mei Ling.

In: Journal of Health Communication, Vol. 16, No. 4, 01.04.2011, p. 343-358.

Research output: Contribution to journalArticle

Chang, Fong-ching ; Chung, Chi Hui ; Chuang, Yi Chia ; Hu, Teh Wei ; Yu, Po Tswen ; Chao, Kun Yu ; Hsiao, Mei Ling. / Effect of media campaigns and smoke-free ordinance on public awareness and secondhand smoke exposure in Taiwan. In: Journal of Health Communication. 2011 ; Vol. 16, No. 4. pp. 343-358.
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