TY - GEN
T1 - Drivers to enhance new product development performance
AU - Chang, Ching Hsun
N1 - Publisher Copyright:
© 2016 Portland International Conference on Management of Engineering and Technology, Inc.
PY - 2017/1/4
Y1 - 2017/1/4
N2 - This study utilizes ordinary least squares (OLS) regression and verifies the framework in the Taiwanese manufacturing industry. The study employed questionnaire survey and collected data from 158 Taiwanese manufacturing companies. The purpose of this study develops an original framework to explore effects of both outward and inward capabilities on corporate competitive advantage through the mediator: new product development performance. Environmental scanning is regarded as the outward capability and locus of planning is regarded as the inward capability. If companies want to increase their new product development performance, they should enhance both environmental scanning and locus of planning capabilities.
AB - This study utilizes ordinary least squares (OLS) regression and verifies the framework in the Taiwanese manufacturing industry. The study employed questionnaire survey and collected data from 158 Taiwanese manufacturing companies. The purpose of this study develops an original framework to explore effects of both outward and inward capabilities on corporate competitive advantage through the mediator: new product development performance. Environmental scanning is regarded as the outward capability and locus of planning is regarded as the inward capability. If companies want to increase their new product development performance, they should enhance both environmental scanning and locus of planning capabilities.
UR - http://www.scopus.com/inward/record.url?scp=85016219479&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85016219479&partnerID=8YFLogxK
U2 - 10.1109/PICMET.2016.7806595
DO - 10.1109/PICMET.2016.7806595
M3 - Conference contribution
AN - SCOPUS:85016219479
T3 - PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings
SP - 2543
EP - 2548
BT - PICMET 2016 - Portland International Conference on Management of Engineering and Technology
A2 - Anderson, Timothy R.
A2 - Kocaoglu, Dundar F.
A2 - Niwa, Kiyoshi
A2 - Perman, Gary
A2 - Kozanoglu, Dilek Cetindamar
A2 - Daim, Tugrul U.
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016
Y2 - 4 September 2016 through 8 September 2016
ER -