TY - JOUR
T1 - Do green motives influence green product innovation? The mediating role of green value co-creation
AU - Chang, Ching Hsun
N1 - Funding Information:
The author is grateful for the funding of Ministry of Science and Technology in Taiwan for this study. Project number of this study are 103-2410-H-032-072-MY3 and MOST 106-2410-H-003-141-SS2. The author is grateful for the assistance of Ting-Wei Liao, Shang-Ping Hong, and Hui-Hsin Liao to mail and to collect the questionnaires of this study in Taiwan.
Funding Information:
The author is grateful for the funding of Ministry of Science and Technology in Taiwan for this study. Project number of this study are 103‐2410‐H‐032‐072‐MY3 and MOST 106‐2410‐H‐003‐141‐SS2. The author is grateful for the assistance of Ting‐Wei Liao, Shang‐Ping Hong, and Hui‐Hsin Liao to mail and to collect the questionnaires of this study in Taiwan.
Publisher Copyright:
© 2018 John Wiley & Sons, Ltd and ERP Environment
PY - 2019/3/1
Y1 - 2019/3/1
N2 - This empirical study tests hypotheses using a questionnaire survey to explore the positive effect of green motives on green product innovation performance through the mediator of a novel construct, green value co-creation, in Taiwanese manufacturing companies. In this study, three green motives are examined: instrumental, relational, and moral motives. Green value co-creation is divided into two parts: green co-production and green value-in-use. This research reveals that moral motives are a much stronger driver than instrumental and relational motives. This study also determines that instrumental and moral motives have positive effects on green product innovation performance. However, no positive associations are observed among relational motives green co-production, green value-in-use, and green product innovation performance. This study suggests that Taiwanese manufacturing companies should invest more resources to enhance moral motives, because they are positively associated with green value co-creation and green product innovation performance.
AB - This empirical study tests hypotheses using a questionnaire survey to explore the positive effect of green motives on green product innovation performance through the mediator of a novel construct, green value co-creation, in Taiwanese manufacturing companies. In this study, three green motives are examined: instrumental, relational, and moral motives. Green value co-creation is divided into two parts: green co-production and green value-in-use. This research reveals that moral motives are a much stronger driver than instrumental and relational motives. This study also determines that instrumental and moral motives have positive effects on green product innovation performance. However, no positive associations are observed among relational motives green co-production, green value-in-use, and green product innovation performance. This study suggests that Taiwanese manufacturing companies should invest more resources to enhance moral motives, because they are positively associated with green value co-creation and green product innovation performance.
KW - green motives
KW - green product innovation performance
KW - green value co-creation
KW - instrumental motives
KW - moral motives
KW - relational motives
KW - sustainable development
UR - http://www.scopus.com/inward/record.url?scp=85053765722&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85053765722&partnerID=8YFLogxK
U2 - 10.1002/csr.1685
DO - 10.1002/csr.1685
M3 - Article
AN - SCOPUS:85053765722
SN - 1535-3958
VL - 26
SP - 330
EP - 340
JO - Corporate Social Responsibility and Environmental Management
JF - Corporate Social Responsibility and Environmental Management
IS - 2
ER -
