Dining-in or dining-out: Influences on choice among an elderly population

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

With the elderly becoming an ever-larger proportion of the Taiwanese population, their restaurant patronage behavior has attracted increasing attention. The physiological and psychological changes that mature consumers experience and their impacts on restaurant patronage behavior demand a more assiduous investigation by restaurateurs in order to better understand this population's motivations for, and inhibitors to dining-out. A telephone survey obtained important restaurant patronage information of consumers 65 years of age and older who live alone. The variables examined include demographic variables, health-related variables, dining-out motivation attributes, dining-out inhibitors, and measures of consumer restaurant-patronage behavior. Two distinctive segments became apparent: restaurant patrons and nonpatrons. The discussion profiles each segment, identifies marketing implications, and proposes relevant operating strategies for restaurant managers.

Original languageEnglish
Pages (from-to)220-236
Number of pages17
JournalJournal of Foodservice Business Research
Volume11
Issue number2
DOIs
Publication statusPublished - 2008 Jun 13

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eating out
Restaurants
restaurants
Population
consumer information
Marketing
Telephone
marketing
managers
demographic statistics
Demography
Psychology
Health

Keywords

  • Dining inhibitors
  • Dining motivations
  • Emotional state
  • Physical state
  • Senior consumers

ASJC Scopus subject areas

  • Food Science

Cite this

Dining-in or dining-out : Influences on choice among an elderly population. / Sun, Yu-Hua.

In: Journal of Foodservice Business Research, Vol. 11, No. 2, 13.06.2008, p. 220-236.

Research output: Contribution to journalArticle

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