Abstract
With the elderly becoming an ever-larger proportion of the Taiwanese population, their restaurant patronage behavior has attracted increasing attention. The physiological and psychological changes that mature consumers experience and their impacts on restaurant patronage behavior demand a more assiduous investigation by restaurateurs in order to better understand this population's motivations for, and inhibitors to dining-out. A telephone survey obtained important restaurant patronage information of consumers 65 years of age and older who live alone. The variables examined include demographic variables, health-related variables, dining-out motivation attributes, dining-out inhibitors, and measures of consumer restaurant-patronage behavior. Two distinctive segments became apparent: restaurant patrons and nonpatrons. The discussion profiles each segment, identifies marketing implications, and proposes relevant operating strategies for restaurant managers.
| Original language | English |
|---|---|
| Pages (from-to) | 220-236 |
| Number of pages | 17 |
| Journal | Journal of Foodservice Business Research |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2008 Jun 13 |
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Keywords
- Dining inhibitors
- Dining motivations
- Emotional state
- Physical state
- Senior consumers
ASJC Scopus subject areas
- Food Science
Cite this
Dining-in or dining-out : Influences on choice among an elderly population. / Christine Sun, Yu Hua.
In: Journal of Foodservice Business Research, Vol. 11, No. 2, 13.06.2008, p. 220-236.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Dining-in or dining-out
T2 - Influences on choice among an elderly population
AU - Christine Sun, Yu Hua
PY - 2008/6/13
Y1 - 2008/6/13
N2 - With the elderly becoming an ever-larger proportion of the Taiwanese population, their restaurant patronage behavior has attracted increasing attention. The physiological and psychological changes that mature consumers experience and their impacts on restaurant patronage behavior demand a more assiduous investigation by restaurateurs in order to better understand this population's motivations for, and inhibitors to dining-out. A telephone survey obtained important restaurant patronage information of consumers 65 years of age and older who live alone. The variables examined include demographic variables, health-related variables, dining-out motivation attributes, dining-out inhibitors, and measures of consumer restaurant-patronage behavior. Two distinctive segments became apparent: restaurant patrons and nonpatrons. The discussion profiles each segment, identifies marketing implications, and proposes relevant operating strategies for restaurant managers.
AB - With the elderly becoming an ever-larger proportion of the Taiwanese population, their restaurant patronage behavior has attracted increasing attention. The physiological and psychological changes that mature consumers experience and their impacts on restaurant patronage behavior demand a more assiduous investigation by restaurateurs in order to better understand this population's motivations for, and inhibitors to dining-out. A telephone survey obtained important restaurant patronage information of consumers 65 years of age and older who live alone. The variables examined include demographic variables, health-related variables, dining-out motivation attributes, dining-out inhibitors, and measures of consumer restaurant-patronage behavior. Two distinctive segments became apparent: restaurant patrons and nonpatrons. The discussion profiles each segment, identifies marketing implications, and proposes relevant operating strategies for restaurant managers.
KW - Dining inhibitors
KW - Dining motivations
KW - Emotional state
KW - Physical state
KW - Senior consumers
UR - http://www.scopus.com/inward/record.url?scp=67650081549&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=67650081549&partnerID=8YFLogxK
U2 - 10.1080/15378020801995572
DO - 10.1080/15378020801995572
M3 - Article
AN - SCOPUS:67650081549
VL - 11
SP - 220
EP - 236
JO - Journal of Foodservice Business Research
JF - Journal of Foodservice Business Research
SN - 1537-8020
IS - 2
ER -