Deriving factors influencing the acceptance of Pad Phones by using the DNP based UTAUT2 framework

Chi-Yo Huang, Yu Sheng Kao, Ming-Jenn Wu, Gwo Hshiung Tzeng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

The factors influencing acceptances of novel information technology (IT) devices can serve as the basis for product development strategy definitions. However, it is always not an easy job to predict consumer behaviors versus novel technology in general, and disruptive or radical innovation products in special. The Pad Phone, a disruptive innovative consumer electronic device integrating both a tablet personal computer (PC) as well as a smart phone, is a typical disruptive innovative device which consumer behaviors are difficult to predict based on mass customers' opinions. In order to derive key factors influencing users' acceptance of Pad Phones, the second generation Unified Theory of Acceptance and Use of Technology (UTAUT2) will be introduced as the theoretic framework. Based on opinions being derived from lead users, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) will be introduced for constructing the influence s between the factors in UTAUT2; and then, weights being associated with the factors can be derived accordingly. Based on the empirical study results, the social influence plays the dominant role in facilitating conditions. The habit and hedonic motivation are essential factors influencing customers' acceptances of Pad Phones. The empirical study results can serve as a basis for R&D and marketing strategy definitions for IT companies. Moreover, the UTAUT2 based analytic framework can be used for deriving factors influencing users' acceptances of disruptive innovations in the future.

Original languageEnglish
Title of host publication2013 Proceedings of PICMET 2013
Subtitle of host publicationTechnology Management in the IT-Driven Services
Pages880-887
Number of pages8
Publication statusPublished - 2013 Dec 26
Event2013 Portland International Conference on Management of Engineering and Technology, PICMET 2013 - San Jose, CA, United States
Duration: 2013 Jul 282013 Aug 1

Publication series

Name2013 Proceedings of PICMET 2013: Technology Management in the IT-Driven Services

Other

Other2013 Portland International Conference on Management of Engineering and Technology, PICMET 2013
CountryUnited States
CitySan Jose, CA
Period13/7/2813/8/1

ASJC Scopus subject areas

  • Computer Networks and Communications

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    Huang, C-Y., Kao, Y. S., Wu, M-J., & Tzeng, G. H. (2013). Deriving factors influencing the acceptance of Pad Phones by using the DNP based UTAUT2 framework. In 2013 Proceedings of PICMET 2013: Technology Management in the IT-Driven Services (pp. 880-887). [6641843] (2013 Proceedings of PICMET 2013: Technology Management in the IT-Driven Services).