Decomposing the Household Herding Behavior in Stock Investment: The Case of China

Financial studies on the herding effect have been very popular for decades, as detecting herding behavior helps to explain price deviations and market inefficiencies. However, studying the herding effect as a single influencing factor is believed to be insufficient to explain the changes in investment behavior, as the herding effect itself may be caused by other influencing factors. In other words, the issue must be studied alongside other factors. In this study, we adopt the quantile regression model to comprehensively understand the herding effect’s influence on household investment in China, and the empirical results indicate that herding behavior leads to different investment outcomes for households in different scenarios. In this analysis, we consider a variety of household characteristics, such as income level and risk tolerance, to provide a nuanced understanding of investment behavior. Additionally, in this study, we explore the interaction between herding behavior and macroeconomic variables. Nevertheless, the results suggest that, if herding behavior can be reduced by the head of the household, profitability can be increased, or at the very least, losses can be reduced.