De-virtualizing social events: Understanding the gap between online and offline participation for event invitations

Ai Ju Huang, Hao Chuan Wang, Chien Wen Yuan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

One growing use of computer-based communication media is for gathering people to initiate or sustain social events. Although the use of computer-mediated communication and social network sites such as Facebook for event promotion is becoming popular, online participation in an event does not always translate to offline attendance. In this paper, we report on an interview study of 31 participants that examines how people handle online event invitations and what influences their online and offline participation. The results show that people's event participation is shaped by their social perceptions of the event's nature (e.g., public or private), their relationships to others (e.g., the strength of their connections to other invitees), and the medium used to communicate event information (e.g., targeted invitation via email or spam communication via Facebook event page). By exploring how people decide whether to participate online or offline, the results illuminate the sophisticated nature of the mechanisms that affect participation and have design implications that can bridge virtual and real attendance.

Original languageEnglish
Title of host publicationCSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages436-448
Number of pages13
ISBN (Print)9781450325400
DOIs
Publication statusPublished - 2014
Externally publishedYes
Event17th ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2014 - Baltimore, MD, United States
Duration: 2014 Feb 152014 Feb 19

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference17th ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2014
Country/TerritoryUnited States
CityBaltimore, MD
Period2014/02/152014/02/19

Keywords

  • Computer-mediated communication
  • Online events
  • Participation
  • Social network sites

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Networks and Communications

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