Original language | English |
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Title of host publication | Creating Images and the Psychology of Marketing Communication |
Publisher | Lawrence Erlbaum Associates |
Pages | 351-360 |
Number of pages | 10 |
ISBN (Print) | 1410617394, 9781410617392 |
DOIs | |
Publication status | Published - 2006 Jan 16 |
Externally published | Yes |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting