Credit Union Names

Lindsey N.H. Chen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study examines 301 California credit union names in an effort to uncover naming patterns. These names provide key markers for the field of membership that not only identify the prospective members of the credit union, but also emphasize the sense of community that underlies credit unions (as opposed to stockholder-based financial institutions). Collectively, the credit union names highlight the geographic, ethnic, economic, and social diversity that characterizes California. The results of this study may contribute to knowledge of business naming practices.

Original languageEnglish
Pages (from-to)86-95
Number of pages10
Issue number2
Publication statusPublished - 2015


  • Business naming
  • Credit unions
  • Institution names
  • Onomastics

ASJC Scopus subject areas

  • Demography
  • Language and Linguistics
  • Linguistics and Language


Dive into the research topics of 'Credit Union Names'. Together they form a unique fingerprint.

Cite this