Abstract
Information system is a key to interfirm supply chain management. This study is interested in integrated marketing communication, information system and supply chain management theory, and develops the information system architecture of interfirm supply chain management. The method is used by the qualitative research. The results of the interview derive propositions. Enterprise groupings produce interfirm's complementarity and group competition. The efficiency and professionalism of producers, consumers and competitors are aggregated by real-time information flows. Interfirm manufacturing in Indonesia has mixed conflict and collaborative information flow to achieve mutual optimization and support each other manufacturing.
| Original language | English |
|---|---|
| Pages (from-to) | 423-434 |
| Number of pages | 12 |
| Journal | International Journal of Applied Business and Economic Research |
| Volume | 15 |
| Issue number | 19 |
| Publication status | Published - 2017 |
Keywords
- Indonesia
- Integrated marketing communication;information system
- Interfirm
- Supply chain management
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics