Course design of Business Chinese in Marketing – teaching the case of Chun Shui Tang

As the number of advanced learners in Chinese gradually increases, teaching and learning Chinese for Specific Purposes (CSP) has become more popular worldwide. This chapter proposes to adopt the case of a famous original bubble milk teahouse – the Chun Shui Tang of Taiwan as an example to design a course for teaching and learning Business Chinese in Marketing. The authors demonstrate how to use Content-Based Instruction (CBI) approach to integrate both language study and the learning of business content. The rationale for the teaching design is detailed, mapping out a five-session course, which includes a Do-It-Yourself experience in the actual workplace. The course design aims to endorse purposeful language study that combines industry information and marketing concepts. This combination of theory and practice will be a helpful reference for the design of the Marketing Chinese curriculum.