TY - GEN
T1 - Consumers' Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology
T2 - 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
AU - Du, Juan
AU - Chen, Mei Yen
AU - Wu, Yu Feng
N1 - Funding Information:
Mei-Yen Chen was supported by National Taiwan Normal University within the framework of the Higher Education Sprout Project by the Ministry of Education and Ministry of Science and Technology (MOST 107-2627-H-003 -001 -MY5).
Publisher Copyright:
© 2019 IEEE.
PY - 2019/9
Y1 - 2019/9
N2 - Research has indicated that consumers who possess a purchase intention have a greater exploratory buying behavior tendency. However, the background introduction of new technology products such as wearable devices has not received sufficient research attention. Accordingly, the present study proposes that there is a positive relationship between purchase intention and exploratory buying behavior tendency, using sport involvement as a moderator. A total of 302 valid questionnaires were collected in Taiwan with an effective recovery rate of 60.4%. We found that there was a significant positive correlation among exploratory buying behavior tendency, exploratory acquisition of products, exploratory information seeking, sport involvement and purchase intention. Moreover, purchase intention significantly predicted the change in exploratory buying behavior tendency. In addition, purchase intention and sport involvement have a significant interaction effect in predicting the change in exploratory buying behavior tendency. Specifically, the positive relationship between purchase intention and the change in exploratory buying behavior tendency increased especially for consumers who felt lower sport involvement. Implications and applications of the study findings are discussed.
AB - Research has indicated that consumers who possess a purchase intention have a greater exploratory buying behavior tendency. However, the background introduction of new technology products such as wearable devices has not received sufficient research attention. Accordingly, the present study proposes that there is a positive relationship between purchase intention and exploratory buying behavior tendency, using sport involvement as a moderator. A total of 302 valid questionnaires were collected in Taiwan with an effective recovery rate of 60.4%. We found that there was a significant positive correlation among exploratory buying behavior tendency, exploratory acquisition of products, exploratory information seeking, sport involvement and purchase intention. Moreover, purchase intention significantly predicted the change in exploratory buying behavior tendency. In addition, purchase intention and sport involvement have a significant interaction effect in predicting the change in exploratory buying behavior tendency. Specifically, the positive relationship between purchase intention and the change in exploratory buying behavior tendency increased especially for consumers who felt lower sport involvement. Implications and applications of the study findings are discussed.
KW - consumption characteristics
KW - industry analysis
KW - product lifecycle
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U2 - 10.1109/IESM45758.2019.8948118
DO - 10.1109/IESM45758.2019.8948118
M3 - Conference contribution
AN - SCOPUS:85078760781
T3 - Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
BT - Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
A2 - Zheng, Feifeng
A2 - Chu, Feng
A2 - Liu, Ming
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 25 September 2019 through 27 September 2019
ER -