Consumers' Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement

Juan Du, Mei Yen Chen, Yu Feng Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Research has indicated that consumers who possess a purchase intention have a greater exploratory buying behavior tendency. However, the background introduction of new technology products such as wearable devices has not received sufficient research attention. Accordingly, the present study proposes that there is a positive relationship between purchase intention and exploratory buying behavior tendency, using sport involvement as a moderator. A total of 302 valid questionnaires were collected in Taiwan with an effective recovery rate of 60.4%. We found that there was a significant positive correlation among exploratory buying behavior tendency, exploratory acquisition of products, exploratory information seeking, sport involvement and purchase intention. Moreover, purchase intention significantly predicted the change in exploratory buying behavior tendency. In addition, purchase intention and sport involvement have a significant interaction effect in predicting the change in exploratory buying behavior tendency. Specifically, the positive relationship between purchase intention and the change in exploratory buying behavior tendency increased especially for consumers who felt lower sport involvement. Implications and applications of the study findings are discussed.

Original languageEnglish
Title of host publicationProceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
EditorsFeifeng Zheng, Feng Chu, Ming Liu
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728115665
DOIs
Publication statusPublished - 2019 Sep
Event2019 International Conference on Industrial Engineering and Systems Management, IESM 2019 - Shanghai, China
Duration: 2019 Sep 252019 Sep 27

Publication series

NameProceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019

Conference

Conference2019 International Conference on Industrial Engineering and Systems Management, IESM 2019
CountryChina
CityShanghai
Period19/9/2519/9/27

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Keywords

  • consumption characteristics
  • industry analysis
  • product lifecycle

ASJC Scopus subject areas

  • Strategy and Management
  • Artificial Intelligence
  • Information Systems and Management
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering

Cite this

Du, J., Chen, M. Y., & Wu, Y. F. (2019). Consumers' Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement. In F. Zheng, F. Chu, & M. Liu (Eds.), Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019 [8948118] (Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IESM45758.2019.8948118