Bloggers' motivations and behaviors: A model

Chun Yao Huang; Yong Zheng Shen; Hong Xiang Lin; Shin Shin Chang

doi:10.2501/S0021849907070493

Bloggers' motivations and behaviors: A model

Chun Yao Huang^*, Yong Zheng Shen, Hong Xiang Lin, Shin Shin Chang

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

119 Citations (Scopus)

Original language	English
Pages (from-to)	472-484
Number of pages	13
Journal	Journal of Advertising Research
Volume	47
Issue number	4
DOIs	https://doi.org/10.2501/S0021849907070493
Publication status	Published - 2007 Dec
Externally published	Yes

ASJC Scopus subject areas

Communication
Marketing

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title = "Bloggers' motivations and behaviors: A model",

author = "Huang, {Chun Yao} and Shen, {Yong Zheng} and Lin, {Hong Xiang} and Chang, {Shin Shin}",

year = "2007",

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language = "English",

volume = "47",

pages = "472--484",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "World Advertising Research Center",

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TY - JOUR

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T2 - A model

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AU - Shen, Yong Zheng

AU - Lin, Hong Xiang

AU - Chang, Shin Shin

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VL - 47

SP - 472

EP - 484

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 4

ER -

Bloggers' motivations and behaviors: A model

ASJC Scopus subject areas

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