Bloggers' motivations and behaviors: A model

Chun Yao Huang*, Yong Zheng Shen, Hong Xiang Lin, Shin Shin Chang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

111 Citations (Scopus)
Original languageEnglish
Pages (from-to)472-484
Number of pages13
JournalJournal of Advertising Research
Volume47
Issue number4
DOIs
Publication statusPublished - 2007 Dec
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this