Bloggers' motivations and behaviors: A model

Chun Yao Huang*, Yong Zheng Shen, Hong Xiang Lin, Shin Shin Chang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

119 Citations (Scopus)
Original languageEnglish
Pages (from-to)472-484
Number of pages13
JournalJournal of Advertising Research
Issue number4
Publication statusPublished - 2007 Dec
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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