Bloggers' motivations and behaviors: A model

Chun Yao Huang, Yong Zheng Shen, Hong Xiang Lin, Shin Shin Chang

Research output: Contribution to journalArticlepeer-review

96 Citations (Scopus)
Original languageEnglish
JournalJournal of Advertising Research
Volume47
Issue number4
DOIs
Publication statusPublished - 2007 Dec
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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