Original language | English |
---|---|
Journal | Journal of Advertising Research |
Volume | 47 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2007 Dec |
Externally published | Yes |
ASJC Scopus subject areas
- Communication
- Marketing
Chun Yao Huang, Yong Zheng Shen, Hong Xiang Lin, Shin Shin Chang
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Journal | Journal of Advertising Research |
Volume | 47 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2007 Dec |
Externally published | Yes |