消費者修正對比效果的偏誤:探討廣告本身引發修正行為的過程

Translated title of the contribution: Bias Correction for Contextual Contrast: When the Ad Serves As an Agent of Bias Correction

簡 怡雯(Yi-Wen Chien), 蕭 中強(Chung-Chiang Hsiao)

Research output: Contribution to journalArticlepeer-review

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Agriculture & Biology