Belief in dangerous virtual communities as a predictor of continuance intention mediated by general and online social anxiety: The Facebook perspective

Jon Chao Hong, Ming Yueh Hwang, Chin Hao Hsu, Kai Hsin Tai, Yen Chun Kuo

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Despite increased understanding regarding the effects of individual and contextual factors on continuance intention, this study investigated individuals' beliefs in dangerous virtual communities as a predictor of the related psychological symptoms, general and online social anxiety, in relation to individuals' continuance intention to sustain participation in the social network of Facebook. Confirmatory factor analysis was applied to 230 effective questionnaires and the results revealed that belief in dangerous virtual communities was positively correlated to both general and online social anxiety, which results in a negative correlation with continuance intention. The implication was that if participants experienced high levels of both types of social anxieties, then they exhibited a low level of continuance intention. In conjunction with a number of studies, the findings suggested that belief in a dangerous virtual community serves as the antecedent of general and online social anxiety. In addition, recommendations for future research are provided by the study.

Original languageEnglish
Pages (from-to)663-670
Number of pages8
JournalComputers in Human Behavior
Volume48
DOIs
Publication statusPublished - 2015 Jul

Keywords

  • Belief in dangerous virtual communities
  • Continuance intention
  • General social anxiety
  • Online social anxiety

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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