Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

Allan Cheng Chieh Lu, Dogan Gursoy, Carol Yirong Lu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

96 Citations (Scopus)

Abstract

This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact of brand equity on consumers' brand choice intention for ethnic restaurants. Findings clearly indicate that consumers' authenticity perception is a critical determinant of brand equity and brand equity has a significant impact on consumers' brand choice intention. Findings of the present study would provide managers with a better understanding of the important role authenticity plays in ethnic restaurants' brand equity. Managerial implications for better brand equity management are provided.

Original languageEnglish
Pages (from-to)36-45
Number of pages10
JournalInternational Journal of Hospitality Management
Volume50
DOIs
Publication statusPublished - 2015
Externally publishedYes

Keywords

  • Authenticity
  • Brand association
  • Brand awareness
  • Brand equity
  • Brand loyalty
  • Ethnic restaurants
  • Perceived quality

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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