Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition

Yu Fen Chen; Huai en Mo

doi:10.1016/j.tmp.2011.12.004

Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition

Yu Fen Chen^*, Huai en Mo

^*Corresponding author for this work

Department of Industrial Education

Research output: Contribution to journal › Article › peer-review

31 Citations (Scopus)

Abstract

This study aimed to identify a comprehensive list of dimensions/determinants of the service quality of an exhibition organizer as perceived by attendees. Such determinants were constructed from an analysis of previous studies and identified from data obtained from 241 questionnaires completed by attendees exiting an exhibition hall. Statistical indicators and methods used to analyze the data include frequency distribution, mean, percentage, standard deviation, and path analysis (SPSS Amos). The results outlined six dimensions of service quality: booth management, content, registration, access, booth layout and function, and exhibition and booth attractiveness. The results showed that the service quality of exhibition organizers has a positive impact on attendees' overall satisfaction.

Original language	English
Pages (from-to)	28-33
Number of pages	6
Journal	Tourism Management Perspectives
Volume	1
Issue number	1
DOIs	https://doi.org/10.1016/j.tmp.2011.12.004
Publication status	Published - 2012 Jan

Keywords

Exhibition organizer
Service quality
Tourism exhibition

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

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10.1016/j.tmp.2011.12.004

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AB - This study aimed to identify a comprehensive list of dimensions/determinants of the service quality of an exhibition organizer as perceived by attendees. Such determinants were constructed from an analysis of previous studies and identified from data obtained from 241 questionnaires completed by attendees exiting an exhibition hall. Statistical indicators and methods used to analyze the data include frequency distribution, mean, percentage, standard deviation, and path analysis (SPSS Amos). The results outlined six dimensions of service quality: booth management, content, registration, access, booth layout and function, and exhibition and booth attractiveness. The results showed that the service quality of exhibition organizers has a positive impact on attendees' overall satisfaction.

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Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition

Abstract

Keywords

ASJC Scopus subject areas

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