Applying Technology Acceptance Model (TAM) to explore Users’ Behavioral Intention to Adopt a Performance Assessment System for E-book Production

TY - JOUR

T1 - Applying Technology Acceptance Model (TAM) to explore Users’ Behavioral Intention to Adopt a Performance Assessment System for E-book Production

AU - Liao, Shin

AU - Hong, Jon Chao

AU - Wen, Ming Hui

AU - Pan, Yi Chen

AU - Wu, Yun Wu

N1 - Publisher Copyright: © 2018 by the authors; licensee Modestum Ltd., UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/).

PY - 2018

Y1 - 2018

N2 - With rapidly rising popularity of digital reading coupled with advancement in electronic book technology, there is a sense of urgency to cultivate qualified talent for the digital publishing industry. Based on results of an exploration identifying technical skills needed for the industry to produce electronic books, this study developed a web-based performance assessment system with 35 questions in its item bank regarding four dimensions of full-text e-book production. The study applied technology acceptance model (TAM) to explore the behavioral intention of students in technological colleges and universities and use a web-based performance assessment system as a tool to evaluate their technical proficiency in e-book production. This study also applied structural equation model as a vehicle to test the hypotheses and relationships in the research to verify external effects of “computer self-efficacy”. This research concludes that the technology acceptance model can be applied to explain users’ willingness to adopt a web-based assessment system.

AB - With rapidly rising popularity of digital reading coupled with advancement in electronic book technology, there is a sense of urgency to cultivate qualified talent for the digital publishing industry. Based on results of an exploration identifying technical skills needed for the industry to produce electronic books, this study developed a web-based performance assessment system with 35 questions in its item bank regarding four dimensions of full-text e-book production. The study applied technology acceptance model (TAM) to explore the behavioral intention of students in technological colleges and universities and use a web-based performance assessment system as a tool to evaluate their technical proficiency in e-book production. This study also applied structural equation model as a vehicle to test the hypotheses and relationships in the research to verify external effects of “computer self-efficacy”. This research concludes that the technology acceptance model can be applied to explain users’ willingness to adopt a web-based assessment system.

KW - digital publishing industry

KW - e-book production

KW - electronic book

KW - technology acceptance model

KW - web-based assessment

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U2 - 10.29333/ejmste/93575

DO - 10.29333/ejmste/93575

M3 - Article

AN - SCOPUS:85121845277

SN - 1305-8215

VL - 14

SP - 1

EP - 12

JO - Eurasia Journal of Mathematics, Science and Technology Education

JF - Eurasia Journal of Mathematics, Science and Technology Education

IS - 10

ER -