Applying an extended theory of planned behavior for sustaining a landscape restaurant

Wen Lan Liao, Chin Yi Fang

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This paper extended the theory of planning behavior (ETPB) to examine the antecedents of consumer behavioral intention in order to explore the sustainable factors of a landscape restaurant. Following theory of planned behavior (TPB) and the related literature for landscape perception and preference, we initially developed a preliminary list of items, and after the expert review and pre-test, we employed a 33-item measure under a five-factor structure and collected a total of 395 valid questionnaires. The empirical results show that landscape perception and preference (LP&P), attitude (AT), subjective norm (SN), and perceived behavior control (PBC) have positive impacts, among which LP&P has the most significantly positive impact on consumer behavioral intention. Thus, ETPB helps contribute to the decision-making model of landscape restaurants. Lastly, we discuss managerial implications and future research directions.

Original languageEnglish
Article number5100
JournalSustainability (Switzerland)
Volume11
Issue number18
DOIs
Publication statusPublished - 2019 Sep 1

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Keywords

  • An extended theory of planned behavior
  • Behavioral intention
  • Landscape restaurant

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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