Application of the long tail economy to the online news market in Taiwan: Civic participation matters

J. Sonia Huang; Wei Ching Wang

doi:10.4324/9780203538326-15

Application of the long tail economy to the online news market in Taiwan: Civic participation matters

J. Sonia Huang, Wei Ching Wang

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

Abstract

The news industry as a whole is undergoing a transformation brought on by the emergence of digital technologies that have impacted all media. With audiences dispersing across ever more media outlets, nearly every media industry is losing popularity. Many news media have tried to rede ne their appeal and their purpose (e.g., hyper-local or crowd-sourcing) based on the diminished capacity of each medium. For traditional media, the challenge is how to manage decline. However, in the case of Internet media, some doubt that Internet revenue will grow to the point where it can pay for journalism on the scale to which media are accustomed.

Original language	English
Title of host publication	Media Management and Economics Research in a Transmedia Environment
Publisher	Taylor and Francis
Pages	71-93
Number of pages	23
ISBN (Electronic)	9781135969349
ISBN (Print)	9780415818155
DOIs	https://doi.org/10.4324/9780203538326-15
Publication status	Published - 2013 Jan 1
Externally published	Yes

ASJC Scopus subject areas

General Arts and Humanities
General Social Sciences

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10.4324/9780203538326-15

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Application of the long tail economy to the online news market in Taiwan: Civic participation matters

Abstract

ASJC Scopus subject areas

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