Application of DFSS for ODM electronic product development - An empirical study of a wireless communication Company

Organizations that have adopted the principles of the Six Sigma methodology have become aware that once they have achieved the five sigma quality levels, the only way to progress further is to redesign their products or processes. This has led to the development of Design for Six Sigma (DFSS). Recently, DFSS has gained much popularity due to the widespread application of Six Sigma principles, particularly in new product development. This research employs the systematic view of the DFSS process and combines it with quality tools to improve the design quality of Original Design Manufacture (ODM) electronic products. A wireless communication company applying the DFSS methodology was analyzed, and an index of one-Year Return Rate (YRR) from TL 9000 Quality Management System Requirements of the worldwide telecommunication industry was used to evaluate the measurable effect of product design quality. The average YRR result of an ODM product group employing the DFSS process was observed to be better than an Original Equipment Manufacture (OEM) product group without the DFSS process. Furthermore, its relative value can be improved up to 25 times or 1.12 sigma. By applying the DFSS methodology, the demands of customers can be further satisfied, and the specific needs of the customer are fulfilled.