Abstract
From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.
Original language | English |
---|---|
Pages (from-to) | 76-93 |
Number of pages | 18 |
Journal | Annals of Tourism Research |
Volume | 57 |
DOIs | |
Publication status | Published - 2016 Mar 1 |
Externally published | Yes |
Keywords
- Information processing
- Learning orientation
- Need for cognition
- Online information confusion
- Price consciousness
ASJC Scopus subject areas
- Business and International Management
- Development
- Tourism, Leisure and Hospitality Management
- Marketing