Antecedents and outcomes of consumers' confusion in the online tourism domain

Allan Cheng Chieh Lu; Dogan Gursoy; Carol Yi Rong Lu

doi:10.1016/j.annals.2015.11.020

Antecedents and outcomes of consumers' confusion in the online tourism domain

Allan Cheng Chieh Lu, Dogan Gursoy, Carol Yi Rong Lu^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

71 Citations (Scopus)

Abstract

From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

Original language	English
Pages (from-to)	76-93
Number of pages	18
Journal	Annals of Tourism Research
Volume	57
DOIs	https://doi.org/10.1016/j.annals.2015.11.020
Publication status	Published - 2016 Mar 1
Externally published	Yes

Keywords

Information processing
Learning orientation
Need for cognition
Online information confusion
Price consciousness

ASJC Scopus subject areas

Business and International Management
Development
Tourism, Leisure and Hospitality Management
Marketing

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abstract = "From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.",

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Y1 - 2016/3/1

N2 - From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

AB - From information recipient's perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

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KW - Learning orientation

KW - Need for cognition

KW - Online information confusion

KW - Price consciousness

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ER -

Antecedents and outcomes of consumers' confusion in the online tourism domain

Abstract

Keywords

ASJC Scopus subject areas

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