By postulating that the random utilities associated with the choice options follow a multivariate normal distribution, Thurstonian models (Thurstone, 1927) provide a straightforward representation of paired comparison data. The use of Monte Carlo Expectation-Maximization (MCEM) algorithms and limited information approaches have been proposed to overcome the estimation intractability in analyzing data with a large number of choice items. However, these approaches have not yet been implemented into standard statistical software. For paired comparison data with a medium number of items (≤6), it is possible to use the free software program Mx to obtain parameter estimates. This article shows how Mx can be used to obtain parameter estimates for Thurstonian paired comparison models. A number of simulations are conducted to assess its validity in obtaining the estimates in comparison to MCEM. In addition, 2 datasets are analyzed to demonstrate the use of MX in real applications.
ASJC Scopus subject areas
- Decision Sciences(all)
- Modelling and Simulation
- Sociology and Political Science
- Economics, Econometrics and Finance(all)