Abstract
Online social networks (OSNs) are emerging as a young but rapidly growing phenomenon on the web. This study attempts to explore the behaviors and factors of self-disclosure of online social network (OSN) users with the theoretical insights of Social Exchange Theory (SET). The results show that self-disclosure behavioral patterns of college students are in line with the idea of SET, it also addresses college students' motivation, rational action, rewards, and cost factors of joining Facebook. Finally, a research model of information disclosure behavior pattern for college students is addressed. We also provide insights for OSN service providers and educators to cultivate a healthier online community.
| Translated title of the contribution | Analysis of College Students' Information Disclosure on Online Social Networking Sites |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 170-191 |
| Number of pages | 22 |
| Journal | 大學圖書館 |
| Volume | 16 |
| Issue number | 2 |
| Publication status | Published - 2012 |
Keywords
- information disclosure
- online social networks
- social exchange theory