女性路跑運動參與者之資訊需求與資訊行為研究

Road running is now the leisure exercise that people often do and it is a type of serious leisure. It is noteworthy that the female road running population is gradually growing, but studies on leisure information behavior are scarce. This study applies qualitative research method and uses semi‐structured interview for data collection to explore the possible information needs, information seeking channel, the challenges and solutions when seeking information, and information use behavior of female road runners. The result shows that the information needs is mainly to acquire running knowledge, and internet is the major channel to seek information. When they encounter difficulties during information seeking, they would read a lot or consult another source to solve the problems. Their information use behavior is mainly physical practice, and they would evaluate the correctness of information and select the required information by the authoritativeness of information. Other strategies of evaluating information quality include multiple source validation, and check against self’s experience. Female road runners shows the quality of serious leisure, and their information behavior is primarily to acquire running knowledge, skill and expericence. Finally, this study has practical recommendations on female road runners, information provider, and promoting female road running. It is also suggested that the future study may aim at other specific road runner group as the study subject or use quantitative method for further research.