An application of the repertory grid method and generalised Procrustes analysis to investigate the motivational factors of tourist food consumption

Athena H.N. Mak*, Margaret Lumbers, Anita Eves, Richard C.Y. Chang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)

Abstract

This study explores the motivational factors and dimensions underlying tourists' food consumption through a combined repertory grid method (RGM) and generalised Procrustes analysis (GPA) approach. By employing the RGM triadic elicitation technique, a total of 14 motivational factors was yielded (i.e., authentic experience, prestige, cultural knowledge, health concern, assurance, convenience, price and value, novelty, variety, familiarity, eating habit, sensory pleasure, social pleasure, and contextual pleasure). Content analysis and GPA results further categorised the factors into five dimensions (i.e., symbolic, obligatory, contrast, extension, and pleasure). Based on the findings, a conceptual framework was developed to illustrate how tourist food consumption can be differentiated into supporting consumer experience, peak touristic experience (contrast), peak touristic experience (symbolic) and "attractionised" experience.

Original languageEnglish
Pages (from-to)327-338
Number of pages12
JournalInternational Journal of Hospitality Management
Volume35
DOIs
Publication statusPublished - 2013 Dec
Externally publishedYes

Keywords

  • Generalised Procrustes analysis
  • Motivational factors
  • Repertory grid method
  • Tourist food consumption
  • Triadic elicitation technique

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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