An application of eye-tracking technology to fashion design education: A pilot study on how women gaze at handbags

Hong Fa Ho, Chi Wu Huang, Yen Lin Huang, Wei Fan Kao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Questionnaire is a conventional approach for fashion designers and educators to survey consumers' general preferences of products' appearances; however the precision of survey results remains questionable. The authors proposed an alternative in this pilot study in which five eye trackers were used to record 10 female participants' eye movement data of gazing at 20 randomly displayed handbag pictures. Six types of Regions of Interest (ROI) of handbags were assigned to understand which regions were more attractive to the participants. The times and duration of fixations showed the degree of ROIs' attractiveness to the participants. The findings provide persuasive eye-movement evidence of predicting potential female consumers' gazing behaviors. Textbook editors of fashion design can also add eye-tracking approach to future books. And eye-tracking technology can also help fashion design educators to enhance teaching and students' learning. Moreover gazing behavior can be broadly considered a form of reading, and the findings of this study further extend the existing knowledge of human reading process.

Original languageEnglish
Title of host publicationProceedings of the 20th International Conference on Computers in Education, ICCE 2012
PublisherNational Institute of Education, Nanyang Technological University
Pages275-279
Number of pages5
Publication statusPublished - 2012
Event20th International Conference on Computers in Education, ICCE 2012 - Singapore, Singapore
Duration: 2012 Nov 262012 Nov 30

Other

Other20th International Conference on Computers in Education, ICCE 2012
CountrySingapore
CitySingapore
Period12/11/2612/11/30

Fingerprint

Eye movements
Education
Consumer behavior
Textbooks
educator
education
Teaching
consumption behavior
Students
social attraction
textbook
editor
questionnaire
knowledge
learning
evidence
student

Keywords

  • Eye tracking technology
  • Fashion design education
  • Gaze pattern
  • Women's handbags

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Education

Cite this

Ho, H. F., Huang, C. W., Huang, Y. L., & Kao, W. F. (2012). An application of eye-tracking technology to fashion design education: A pilot study on how women gaze at handbags. In Proceedings of the 20th International Conference on Computers in Education, ICCE 2012 (pp. 275-279). National Institute of Education, Nanyang Technological University.

An application of eye-tracking technology to fashion design education : A pilot study on how women gaze at handbags. / Ho, Hong Fa; Huang, Chi Wu; Huang, Yen Lin; Kao, Wei Fan.

Proceedings of the 20th International Conference on Computers in Education, ICCE 2012. National Institute of Education, Nanyang Technological University, 2012. p. 275-279.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ho, HF, Huang, CW, Huang, YL & Kao, WF 2012, An application of eye-tracking technology to fashion design education: A pilot study on how women gaze at handbags. in Proceedings of the 20th International Conference on Computers in Education, ICCE 2012. National Institute of Education, Nanyang Technological University, pp. 275-279, 20th International Conference on Computers in Education, ICCE 2012, Singapore, Singapore, 12/11/26.
Ho HF, Huang CW, Huang YL, Kao WF. An application of eye-tracking technology to fashion design education: A pilot study on how women gaze at handbags. In Proceedings of the 20th International Conference on Computers in Education, ICCE 2012. National Institute of Education, Nanyang Technological University. 2012. p. 275-279
Ho, Hong Fa ; Huang, Chi Wu ; Huang, Yen Lin ; Kao, Wei Fan. / An application of eye-tracking technology to fashion design education : A pilot study on how women gaze at handbags. Proceedings of the 20th International Conference on Computers in Education, ICCE 2012. National Institute of Education, Nanyang Technological University, 2012. pp. 275-279
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