Aligning supply chain strategy with corporate environmental strategy: A contingency approach

Tienhua Wu, Yen Chun Jim Wu*, Yenming J. Chen, Mark Goh

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

108 Citations (Scopus)


Environmental sustainability is driving firms to extend their green effort across their supply chain. However, the literature has not thoroughly examined the multiple relationships among supply chain (SC) strategy, corporate environmental (CE) strategy, and firm performance. As such, this paper, adopts an alignment perspective to empirically examine the complex links between four SC strategies and four CE strategies on 172 manufacturing firms in Taiwan. Using profile deviation analysis, it is found that overall an SC strategy when properly aligned with a CE strategy leads to improved firm performance. Specifically, a risk-hedging SC strategy should be aligned with a defensive CE strategy to yield improved firm performance. Likewise, a responsive SC strategy should be aligned with an accommodative CE strategy, and an agile SC strategy with a proactive CE strategy.

Original languageEnglish
Pages (from-to)220-229
Number of pages10
JournalInternational Journal of Production Economics
Issue numberPART B
Publication statusPublished - 2014 Jan
Externally publishedYes


  • Alignment
  • Corporate environmental strategy
  • Performance
  • Profile deviation
  • Supply chain strategy

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • Economics and Econometrics
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering


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