A study on the factors affecting knowledge sharing of computer and 3C virtual communities

Ming Syun Li, Hsiao Tieh Pu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Besides communicating and sharing information, people on the virtual communities share knowledge as well. However, comparing with the communities in a real world, the motive, structure and level of sharing knowledge are different. From the standpoints of personal motivations, social capital, and organizational rewards, this study examines the factors affecting knowledge-sharing among members in the 3C & computer-related virtual communities. From the factor analysis and multiple regression analysis of 519 questionnaires collected by online survey system, 8 factors are found to be crucial. The ."helping others for a long term.", ."cohesion of inter-personal relationship.", ."commitment to the community.", and ."organizational rewards." factors have positive impacts on knowledge-sharing; while ."reputation." factor has negative impact; though ."professional capability.", ."intensity of interaction.", and ."equivalence." factors are relevant, they are not statistically significant. From the T test and one-way ANOVA analysis, the results show that demographic attributes and participation experience have impacts on the above factors.

Original languageEnglish
Pages (from-to)377-401
Number of pages25
JournalJournal of Educational Media and Library Science
Issue number3
Publication statusPublished - 2009


  • Knowledge sharing
  • Organizational rewards
  • Personal motivations
  • Social capital
  • Virtual community

ASJC Scopus subject areas

  • Conservation
  • Information Systems
  • Archaeology
  • Library and Information Sciences


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