TY - JOUR
T1 - A study of the social networking website service in digital content industries
T2 - The Facebook case in Taiwan
AU - Dong, Tse Ping
AU - Cheng, Nai Chang
AU - Wu, Yen Chun Jim
N1 - Funding Information:
The authors would like to thank the editors and the anonymous reviewers who provided insightful and constructive comments on the paper. This work is jointly supported by National Science Council of Taiwan (NSC101-2410-H-003-076-/NSC102-2811-H-003-004) and “Aim for the Top University Plan” of the National Sun Yat-Sen University and Ministry of Education, Taiwan.
PY - 2014/1
Y1 - 2014/1
N2 - In recent years, a social networking service (SNS) not only thrives in digital content industries but also functions as a platform that focuses on facilitating the building of social interactions among people. Based on the DeLone and McLean model (2003), this study develops a modified model to examine the effect of the three website technology characteristics on user satisfaction, benefits of social interaction, and continuance usage. Based on a survey of 346 participants, the study uses a structural equation modeling (SEM) approach as the research model to investigate the above issues. The results provide an expanded understanding of the factors that measure SNS success. The results also indicate that system quality, information quality and privacy protection service had a significant effect on the continuance usage of a SNS in relation to user satisfaction and benefits of social interaction. In conclusion, implications of the research and practice are discussed, as well as future research directions; furthermore, research finding implies that psychological rather than technical factors are more important in digital content industries. Privacy protection and the increased benefits of social networking can ensure better website services.
AB - In recent years, a social networking service (SNS) not only thrives in digital content industries but also functions as a platform that focuses on facilitating the building of social interactions among people. Based on the DeLone and McLean model (2003), this study develops a modified model to examine the effect of the three website technology characteristics on user satisfaction, benefits of social interaction, and continuance usage. Based on a survey of 346 participants, the study uses a structural equation modeling (SEM) approach as the research model to investigate the above issues. The results provide an expanded understanding of the factors that measure SNS success. The results also indicate that system quality, information quality and privacy protection service had a significant effect on the continuance usage of a SNS in relation to user satisfaction and benefits of social interaction. In conclusion, implications of the research and practice are discussed, as well as future research directions; furthermore, research finding implies that psychological rather than technical factors are more important in digital content industries. Privacy protection and the increased benefits of social networking can ensure better website services.
KW - Continuance usage
KW - DeLone and McLean's model
KW - Digital content industries
KW - Social interaction
KW - Social networking
KW - User satisfaction
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U2 - 10.1016/j.chb.2013.07.037
DO - 10.1016/j.chb.2013.07.037
M3 - Article
AN - SCOPUS:84889081674
SN - 0747-5632
VL - 30
SP - 708
EP - 714
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -