A study of color description and cognition

Mengtsung Tai; Rochelle Yi Hsuan Yang; Shin Liao

doi:10.1109/ICICIS.2010.5534726

A study of color description and cognition

Mengtsung Tai^*, Rochelle Yi Hsuan Yang, Shin Liao

^*Corresponding author for this work

Department of Graphic Arts and Communications

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

4 Citations (Scopus)

Abstract

Color is used as one of the most important factors that drive and direct people's daily lives. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a comprehensive set of color descriptions, 26 color cognition adjectives. Meanwhile, the technology of 'color management', to remain color fidelity, and the color model of 'web color', to have appropriate color variations, was adopted in the color description and cognition survey. Finally, an in-depth statistical and graphical analysis regarding to every color description was finished.

Original language	English
Title of host publication	Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
Pages	138-141
Number of pages	4
DOIs	https://doi.org/10.1109/ICICIS.2010.5534726
Publication status	Published - 2010
Event	3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010 - Chengdu, China Duration: 2010 Jun 23 → 2010 Jun 25

Publication series

Name	Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010

Other

Other	3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
Country/Territory	China
City	Chengdu
Period	2010/06/23 → 2010/06/25

Keywords

Color
Color cognition
Color description

ASJC Scopus subject areas

Human-Computer Interaction
Information Systems

Access to Document

10.1109/ICICIS.2010.5534726

Cite this

Tai, M., Yang, R. Y. H., & Liao, S. (2010). A study of color description and cognition. In Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010 (pp. 138-141). Article 5534726 (Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010). https://doi.org/10.1109/ICICIS.2010.5534726

A study of color description and cognition. / Tai, Mengtsung; Yang, Rochelle Yi Hsuan; Liao, Shin.
Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010. 2010. p. 138-141 5534726 (Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Tai, M, Yang, RYH & Liao, S 2010, A study of color description and cognition. in Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010., 5534726, Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010, pp. 138-141, 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010, Chengdu, China, 2010/06/23. https://doi.org/10.1109/ICICIS.2010.5534726

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abstract = "Color is used as one of the most important factors that drive and direct people's daily lives. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a comprehensive set of color descriptions, 26 color cognition adjectives. Meanwhile, the technology of 'color management', to remain color fidelity, and the color model of 'web color', to have appropriate color variations, was adopted in the color description and cognition survey. Finally, an in-depth statistical and graphical analysis regarding to every color description was finished.",

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AB - Color is used as one of the most important factors that drive and direct people's daily lives. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a comprehensive set of color descriptions, 26 color cognition adjectives. Meanwhile, the technology of 'color management', to remain color fidelity, and the color model of 'web color', to have appropriate color variations, was adopted in the color description and cognition survey. Finally, an in-depth statistical and graphical analysis regarding to every color description was finished.

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A study of color description and cognition

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Keywords

ASJC Scopus subject areas

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