A study of color description and cognition

Mengtsung Tai, Rochelle Yi Hsuan Yang, Shin Liao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Color is used as one of the most important factors that drive and direct people's daily lives. Different colors represent different color cognition or perception. Literature review showed that a domestic color cognition study for Taiwan citizens is needed. Firstly, the study conducted a literature view and a focused group to generate a comprehensive set of color descriptions, 26 color cognition adjectives. Meanwhile, the technology of 'color management', to remain color fidelity, and the color model of 'web color', to have appropriate color variations, was adopted in the color description and cognition survey. Finally, an in-depth statistical and graphical analysis regarding to every color description was finished.

Original languageEnglish
Title of host publicationProceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
Pages138-141
Number of pages4
DOIs
Publication statusPublished - 2010 Oct 11
Event3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010 - Chengdu, China
Duration: 2010 Jun 232010 Jun 25

Publication series

NameProceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010

Other

Other3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010
CountryChina
CityChengdu
Period10/6/2310/6/25

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Keywords

  • Color
  • Color cognition
  • Color description

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Information Systems

Cite this

Tai, M., Yang, R. Y. H., & Liao, S. (2010). A study of color description and cognition. In Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010 (pp. 138-141). [5534726] (Proceedings - 3rd International Conference on Information Sciences and Interaction Sciences, ICIS 2010). https://doi.org/10.1109/ICICIS.2010.5534726