A strategic selection of channel satisfaction model by using neuro-fuzzy: Taiwan perspective

Jui Lin Wang*, Chien Ta Ho, Chin Shien Lin, Shihyu Chou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Purpose: This research, based on the idea of contingency fit, attempts to construct a strategic selection system to select the best fit competency of channel strategic selection by using neuro-fuzzy technique. Design/methodology/ approach: Neuro-fuzzy technique is used. Findings: In addition to, providing a concrete bilateral solution to select the right and better fit competency of channel strategy and giving an alternative way to explain fit, this strategic selection system can also be used as a competency diagnosis system for channel members in the supply chain organization, providing clues for further channel performance promotion and channel modernization. Originality/value: Through the literature and construction of strategy channel satisfaction model (SCSM) concepts and ideas, an empirical study of the Asian Commerce Community meet distribution channel relationships will pose an Asian developed channel modernization perspective of SCSM to discuss the critical marketing strategy selection for the traditional orient "commercial channel".

Original languageEnglish
Pages (from-to)407-421
Number of pages15
JournalBenchmarking
Volume14
Issue number3
DOIs
Publication statusPublished - 2007
Externally publishedYes

Keywords

  • Channel relationships
  • Fuzzy logic
  • Modelling
  • Supply chain management

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

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