A self-evaluation system of quality planning for tourist attractions in Taiwan: An integrated AHP-Delphi approach from career professionals

Luan Chen, Eric Ng, Shyh Chang Huang, Wei Ta Fang*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    33 Citations (Scopus)

    Abstract

    This study seeks to identify a set of key indicators along with weightings for tourist attractions in Taiwan, and develop a quality management self-evaluation mechanism for tourism businesses, using an advanced integrated Analytic Hierarchy Process and Delphi (AHP-Delphi) approach derived from the supply side perspective. This research study comprises two phases: (1) Delphi method analysis that involves 17 experts, providing confirmation about the evaluation criteria; and (2) Analytical Hierarchical Process (AHP) method which aims to allocate weightings to the evaluation criteria from the experts. Findings from the Delphi method analysis revealed the acceptance of two dimensions, six sub-dimensions and 17 indicators as key evaluation criteria. The AHP method analysis indicated that the most significant dimension was managing quality, with tourism services and public sector facilities being the most important sub-dimension and indicator respectively. The self-evaluation mechanism proposed in this planning perspectives can assist tourism businesses and national/regional Destination Management Organization to identify quality management problems and possible ways of enhancing quality tourism, so that tourism experience, and tourist's satisfaction can be further improved effectively between the conflicting views by career professionals.

    Original languageEnglish
    Article number1751
    JournalSustainability (Switzerland)
    Volume9
    Issue number10
    DOIs
    Publication statusPublished - 2017 Sept 28

    Keywords

    • Analytic Hierarchy Process (AHP)
    • Delphi method
    • Quality management
    • Sustainable tourism planning
    • Tourism and conservation
    • Tourist attractions

    ASJC Scopus subject areas

    • Geography, Planning and Development
    • Renewable Energy, Sustainability and the Environment
    • Environmental Science (miscellaneous)
    • Energy Engineering and Power Technology
    • Management, Monitoring, Policy and Law

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