A Perspective of Destination Management on Web Log Data and the Official Website

Yi Wei Hsieh, Ching Li, Yu Lan Yuan, Chung Yung, Hsiao Chang Huang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Destination management organizations' official websites have become one of major sources for people to search tourist information and plan their trips. In contrast with that, destination management organizations rarely adapted Web log data from their official websites as tools for making management strategies. This research proposed a destination management perspective on meanings, applications and strategic levels of Web log data. As the result of that, the research will help destination management organizations more efficiently apply Web log data as indicator to understand website visitors' information search behaviors and evaluate their official website performances for better management.

Original languageEnglish
Title of host publicationProceedings - 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages6-9
Number of pages4
ISBN (Electronic)9781728102078
DOIs
Publication statusPublished - 2018 Jul 2
Event5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018 - Kaohsiung, Taiwan
Duration: 2018 Nov 122018 Nov 14

Publication series

NameProceedings - 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018

Conference

Conference5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018
CountryTaiwan
CityKaohsiung
Period18/11/1218/11/14

Keywords

  • Destination management organization
  • Geographic location
  • Search behavior
  • Website performance

ASJC Scopus subject areas

  • Artificial Intelligence
  • Information Systems and Management
  • Economics, Econometrics and Finance (miscellaneous)
  • Health Informatics
  • Social Psychology
  • Social Sciences (miscellaneous)
  • Computer Networks and Communications
  • Computer Science Applications

Fingerprint Dive into the research topics of 'A Perspective of Destination Management on Web Log Data and the Official Website'. Together they form a unique fingerprint.

  • Cite this

    Hsieh, Y. W., Li, C., Yuan, Y. L., Yung, C., & Huang, H. C. (2018). A Perspective of Destination Management on Web Log Data and the Official Website. In Proceedings - 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018 (pp. 6-9). [8697319] (Proceedings - 2018 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing, BESC 2018). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/BESC.2018.8697319