A novel hybrid madm based competence set expansions of a soc design service firm

Chi Yo Huang*, Gwo Hshiung Tzeng, Yeou Feng Lue, Hsiu Tyan Chuang

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution


As the IC (integrated circuit) industry migrates to the System-on-Chip (SOC) era, a novel business model, the SOC design service (DS), is emerging. However, how to expand a firm's innovation competences while satisfying multiple objectives including highest quality, lowest cost, and fastest time to market as well as most revenues for economics of scale are always problems for a design service firm. Therefore, attempts to expand the innovation competences, and thus the competitiveness, of latecomers in the SOC DS industry have already become the most critical issue facing the top managers of SOC design service firms. In this paper, a novel multiple attribute decision making (MADM) analytic framework based on the concept of competence set expansion, as well as MADM methods consisting with DEMATEL, ANP and multiple objective decision making (MODM) will be proposed in order to define a path for expanding a late-coming SOC DS firm's innovation capabilities. An empirical study on expanding innovation competence sets, of a late-coming Taiwanese DS firm then will be presented.

Original languageEnglish
Title of host publicationCutting-Edge Research Topics on Multiple Criteria Decision Making
Subtitle of host publication20th International Conference, MCDM 2009, Chengdu/Jiuzhaigou, Proceedings
PublisherSpringer Verlag
Number of pages9
ISBN (Print)9783642022975
Publication statusPublished - 2009

Publication series

NameCommunications in Computer and Information Science
ISSN (Print)1865-0929


  • Comptence Set
  • Design Service (DS)
  • Innovation
  • Integrated Circuit (IC)
  • Multiple Attribute Decision Making (MADM)
  • Optimal expansion process
  • Semiconductor

ASJC Scopus subject areas

  • General Computer Science
  • General Mathematics


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