A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods

Chi-Yo Huang, Jeng Chieh Cheng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The Virtual Reality (VR) devices have become one of the future dominant electronics products which can drive the growth of electronics industries. The appropriate selection of a design concept is one of the key successful factors for the success of VR products. However, the selection of a specification and a design concept of a VR product is not easy. An electronic product should fulfill as many customer needs for various market segments as possible. Meanwhile, the lead time for an evaluation and selection of the concepts are usually very limited. Further, the availability of key components is very limited. Therefore, an evaluation framework is very critical for selecting a concept for a VR product. Based on the opinions being provided by experts with experiences of more than 15 years, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DANP) will be introduced for deriving the influences between the factors; and then, weights being associated with the factors can be derived accordingly. The empirical study results can serve as a basis for research and development as well as marketing strategy definitions for next generation VR products. In addition, the DANP based analytic framework can be used for deriving factors influencing disruptive innovations in the future.

Original languageEnglish
Title of host publicationNew Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017
EditorsHamido Fujita, Ali Selamat, Sigeru Omatu
PublisherIOS Press
Pages348-361
Number of pages14
ISBN (Electronic)9781614997993
DOIs
Publication statusPublished - 2017 Jan 1
Event16th International Conference on New Trends in Intelligent Software Methodology Tools, and Techniques, SoMeT 2017 - Kitakyushu, Japan
Duration: 2017 Sep 262017 Sep 28

Publication series

NameFrontiers in Artificial Intelligence and Applications
Volume297
ISSN (Print)0922-6389

Other

Other16th International Conference on New Trends in Intelligent Software Methodology Tools, and Techniques, SoMeT 2017
CountryJapan
CityKitakyushu
Period17/9/2617/9/28

Fingerprint

Virtual reality
Electronics industry
Marketing
Electronic equipment
Innovation
Decision making
Availability
Specifications

Keywords

  • DANP
  • DEMATEL
  • Multiple criteria decision making
  • Virtual Reality (VR)

ASJC Scopus subject areas

  • Artificial Intelligence

Cite this

Huang, C-Y., & Cheng, J. C. (2017). A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods. In H. Fujita, A. Selamat, & S. Omatu (Eds.), New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017 (pp. 348-361). (Frontiers in Artificial Intelligence and Applications; Vol. 297). IOS Press. https://doi.org/10.3233/978-1-61499-800-6-348

A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods. / Huang, Chi-Yo; Cheng, Jeng Chieh.

New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017. ed. / Hamido Fujita; Ali Selamat; Sigeru Omatu. IOS Press, 2017. p. 348-361 (Frontiers in Artificial Intelligence and Applications; Vol. 297).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Huang, C-Y & Cheng, JC 2017, A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods. in H Fujita, A Selamat & S Omatu (eds), New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017. Frontiers in Artificial Intelligence and Applications, vol. 297, IOS Press, pp. 348-361, 16th International Conference on New Trends in Intelligent Software Methodology Tools, and Techniques, SoMeT 2017, Kitakyushu, Japan, 17/9/26. https://doi.org/10.3233/978-1-61499-800-6-348
Huang C-Y, Cheng JC. A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods. In Fujita H, Selamat A, Omatu S, editors, New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017. IOS Press. 2017. p. 348-361. (Frontiers in Artificial Intelligence and Applications). https://doi.org/10.3233/978-1-61499-800-6-348
Huang, Chi-Yo ; Cheng, Jeng Chieh. / A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods. New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017. editor / Hamido Fujita ; Ali Selamat ; Sigeru Omatu. IOS Press, 2017. pp. 348-361 (Frontiers in Artificial Intelligence and Applications).
@inproceedings{91f50145d4ed4bbfb7cbc868d2c50cfe,
title = "A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods",
abstract = "The Virtual Reality (VR) devices have become one of the future dominant electronics products which can drive the growth of electronics industries. The appropriate selection of a design concept is one of the key successful factors for the success of VR products. However, the selection of a specification and a design concept of a VR product is not easy. An electronic product should fulfill as many customer needs for various market segments as possible. Meanwhile, the lead time for an evaluation and selection of the concepts are usually very limited. Further, the availability of key components is very limited. Therefore, an evaluation framework is very critical for selecting a concept for a VR product. Based on the opinions being provided by experts with experiences of more than 15 years, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DANP) will be introduced for deriving the influences between the factors; and then, weights being associated with the factors can be derived accordingly. The empirical study results can serve as a basis for research and development as well as marketing strategy definitions for next generation VR products. In addition, the DANP based analytic framework can be used for deriving factors influencing disruptive innovations in the future.",
keywords = "DANP, DEMATEL, Multiple criteria decision making, Virtual Reality (VR)",
author = "Chi-Yo Huang and Cheng, {Jeng Chieh}",
year = "2017",
month = "1",
day = "1",
doi = "10.3233/978-1-61499-800-6-348",
language = "English",
series = "Frontiers in Artificial Intelligence and Applications",
publisher = "IOS Press",
pages = "348--361",
editor = "Hamido Fujita and Ali Selamat and Sigeru Omatu",
booktitle = "New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017",

}

TY - GEN

T1 - A derivation of factors influencing the concept development of Virtual Reality products by hybrid MADM methods

AU - Huang, Chi-Yo

AU - Cheng, Jeng Chieh

PY - 2017/1/1

Y1 - 2017/1/1

N2 - The Virtual Reality (VR) devices have become one of the future dominant electronics products which can drive the growth of electronics industries. The appropriate selection of a design concept is one of the key successful factors for the success of VR products. However, the selection of a specification and a design concept of a VR product is not easy. An electronic product should fulfill as many customer needs for various market segments as possible. Meanwhile, the lead time for an evaluation and selection of the concepts are usually very limited. Further, the availability of key components is very limited. Therefore, an evaluation framework is very critical for selecting a concept for a VR product. Based on the opinions being provided by experts with experiences of more than 15 years, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DANP) will be introduced for deriving the influences between the factors; and then, weights being associated with the factors can be derived accordingly. The empirical study results can serve as a basis for research and development as well as marketing strategy definitions for next generation VR products. In addition, the DANP based analytic framework can be used for deriving factors influencing disruptive innovations in the future.

AB - The Virtual Reality (VR) devices have become one of the future dominant electronics products which can drive the growth of electronics industries. The appropriate selection of a design concept is one of the key successful factors for the success of VR products. However, the selection of a specification and a design concept of a VR product is not easy. An electronic product should fulfill as many customer needs for various market segments as possible. Meanwhile, the lead time for an evaluation and selection of the concepts are usually very limited. Further, the availability of key components is very limited. Therefore, an evaluation framework is very critical for selecting a concept for a VR product. Based on the opinions being provided by experts with experiences of more than 15 years, the Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DANP) will be introduced for deriving the influences between the factors; and then, weights being associated with the factors can be derived accordingly. The empirical study results can serve as a basis for research and development as well as marketing strategy definitions for next generation VR products. In addition, the DANP based analytic framework can be used for deriving factors influencing disruptive innovations in the future.

KW - DANP

KW - DEMATEL

KW - Multiple criteria decision making

KW - Virtual Reality (VR)

UR - http://www.scopus.com/inward/record.url?scp=85029231554&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85029231554&partnerID=8YFLogxK

U2 - 10.3233/978-1-61499-800-6-348

DO - 10.3233/978-1-61499-800-6-348

M3 - Conference contribution

T3 - Frontiers in Artificial Intelligence and Applications

SP - 348

EP - 361

BT - New Trends in Intelligent Software Methodologies, Tools and Techniques - Proceedings of the 16th International Conference, SoMeT 2017

A2 - Fujita, Hamido

A2 - Selamat, Ali

A2 - Omatu, Sigeru

PB - IOS Press

ER -