A cross-cultural study on the mobile commerce acceptance model

C. L. Hung; J. C.L. Chou; R. Y. Chung; T. P. Dong

doi:10.1109/ICMIT.2010.5492775

A cross-cultural study on the mobile commerce acceptance model

C. L. Hung, J. C.L. Chou, R. Y. Chung, T. P. Dong

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

11 Citations (Scopus)

Abstract

This study identifies the cultural influences to the adoption of mobile commerce from the cases of Taiwan and Malaysia. Using Hofstede's five cultural dimensions as modulators on the TAM, this study finds that uncertainty avoidance, individualism, and long-term orientation of two countries have significant influences on the perceived usefulness and the perceived ease of use to the adoption intention of mobile commerce. Contrarily, power distance and masculinity have different effects between Taiwan and Malaysia. Therefore, the results not only supplement to TAM but also give strategic implications to mobile operators for global expansion.

Original language	English
Title of host publication	5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
Pages	462-467
Number of pages	6
DOIs	https://doi.org/10.1109/ICMIT.2010.5492775
Publication status	Published - 2010
Event	5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 - Singapore, Singapore Duration: 2010 Jun 2 → 2010 Jun 5

Publication series

Name	5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010

Other

Other	5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
Country/Territory	Singapore
City	Singapore
Period	2010/06/02 → 2010/06/05

Keywords

Culture
Mobile commerce
TAM

ASJC Scopus subject areas

Management of Technology and Innovation
Strategy and Management

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10.1109/ICMIT.2010.5492775

Cite this

Hung, C. L., Chou, J. C. L., Chung, R. Y., & Dong, T. P. (2010). A cross-cultural study on the mobile commerce acceptance model. In 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 (pp. 462-467). Article 5492775 (5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010). https://doi.org/10.1109/ICMIT.2010.5492775

A cross-cultural study on the mobile commerce acceptance model. / Hung, C. L.; Chou, J. C.L.; Chung, R. Y. et al.
5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010. 2010. p. 462-467 5492775 (5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Hung, CL, Chou, JCL, Chung, RY & Dong, TP 2010, A cross-cultural study on the mobile commerce acceptance model. in 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010., 5492775, 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010, pp. 462-467, 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010, Singapore, Singapore, 2010/06/02. https://doi.org/10.1109/ICMIT.2010.5492775

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A cross-cultural study on the mobile commerce acceptance model

Abstract

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Keywords

ASJC Scopus subject areas

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