A cross-cultural study on the mobile commerce acceptance model

C. L. Hung, J. C.L. Chou, R. Y. Chung, Tse-ping Dong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

This study identifies the cultural influences to the adoption of mobile commerce from the cases of Taiwan and Malaysia. Using Hofstede's five cultural dimensions as modulators on the TAM, this study finds that uncertainty avoidance, individualism, and long-term orientation of two countries have significant influences on the perceived usefulness and the perceived ease of use to the adoption intention of mobile commerce. Contrarily, power distance and masculinity have different effects between Taiwan and Malaysia. Therefore, the results not only supplement to TAM but also give strategic implications to mobile operators for global expansion.

Original languageEnglish
Title of host publication5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
Pages462-467
Number of pages6
DOIs
Publication statusPublished - 2010 Jul 30
Event5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 - Singapore, Singapore
Duration: 2010 Jun 22010 Jun 5

Publication series

Name5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010

Other

Other5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
CountrySingapore
CitySingapore
Period10/6/210/6/5

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Keywords

  • Culture
  • Mobile commerce
  • TAM

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management

Cite this

Hung, C. L., Chou, J. C. L., Chung, R. Y., & Dong, T. (2010). A cross-cultural study on the mobile commerce acceptance model. In 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010 (pp. 462-467). [5492775] (5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010). https://doi.org/10.1109/ICMIT.2010.5492775