4G mobile phone consumer preference predictions by using the rough set theory and flow graphs

Chi-Yo Huang, Ya Lan Yang, Gwo Hshiung Tzeng, Shih Tsung Cheng, Hong Yuh Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

At the moment, when mobile phone users are demanding more handset features as well as broader bandwidth, the fourth generation (4G) wireless telecommunication standard is emerging. However, how to define appropriate handset features toward various market segmentations to fulfill customers' needs and minimize the manufacturing cost has become one of the most important issues for the 4G handset manufacturers. Thus, a rule based consumer behavior forecast mechanism will be very helpful for marketers and designers of the handset manufacturers to understand and realize. Moreover, precise prediction rules for consumer behavior being derived by the forecast mechanism can be very useful for marketers and designers to define the features of the next generation handsets. Therefore, this research intends to define a Rough Set Theory (RST) based forecast mechanism for the 4G handset feature definitions. Possible handset features will first be summarized by literature reviews. After that, rules of consumers' preferences toward the 4G handsets will be summarized by the RST. To analyze the data and uncover the knowledge inside the rules further, the flow graph will further be introduced for analyzing the information flow distribution. An empirical study on Taiwanese mobile phone users will be leveraged for verifying the feasibility and demonstrate the usability of the proposed forecast mechanism. Meanwhile, the proposed consumer behavior forecast mechanism can be leveraged on defining features of other high technology products/services.

Original languageEnglish
Title of host publicationPICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
Pages1157-1166
Number of pages10
Publication statusPublished - 2010 Nov 25
EventPortland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10 - Phuket, Thailand
Duration: 2010 Jul 182010 Jul 22

Publication series

NamePICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth

Other

OtherPortland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10
CountryThailand
CityPhuket
Period10/7/1810/7/22

Fingerprint

Consumer behavior
Flow graphs
Rough set theory
Mobile phones
Telephone sets
Telecommunication
Bandwidth
Graph
Prediction
Consumer preferences
Mobile phone
Costs
Consumer behaviour

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation
  • Economics and Econometrics

Cite this

Huang, C-Y., Yang, Y. L., Tzeng, G. H., Cheng, S. T., & Lee, H. Y. (2010). 4G mobile phone consumer preference predictions by using the rough set theory and flow graphs. In PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth (pp. 1157-1166). [5603313] (PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth).

4G mobile phone consumer preference predictions by using the rough set theory and flow graphs. / Huang, Chi-Yo; Yang, Ya Lan; Tzeng, Gwo Hshiung; Cheng, Shih Tsung; Lee, Hong Yuh.

PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth. 2010. p. 1157-1166 5603313 (PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Huang, C-Y, Yang, YL, Tzeng, GH, Cheng, ST & Lee, HY 2010, 4G mobile phone consumer preference predictions by using the rough set theory and flow graphs. in PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth., 5603313, PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth, pp. 1157-1166, Portland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10, Phuket, Thailand, 10/7/18.
Huang C-Y, Yang YL, Tzeng GH, Cheng ST, Lee HY. 4G mobile phone consumer preference predictions by using the rough set theory and flow graphs. In PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth. 2010. p. 1157-1166. 5603313. (PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth).
Huang, Chi-Yo ; Yang, Ya Lan ; Tzeng, Gwo Hshiung ; Cheng, Shih Tsung ; Lee, Hong Yuh. / 4G mobile phone consumer preference predictions by using the rough set theory and flow graphs. PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth. 2010. pp. 1157-1166 (PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth).
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